LinkedIn has long throttled posts with direct links in an effort to keep users on-platform.

And that popular "link in comments" workaround?

Well, for months now, the platform has been quietly burying those comments.

• They're often hidden unless someone switches from the default "Most Relevant" comments filter to the option called "Most Recent."

• Otherwise, your carefully placed link essentially vanishes into the void.

Check out Rand Fishkin's quick whiteboard explainer on this sneaky change—he breaks it down perfectly, while providing a clever workaround:

How to Actually Get Your Links Seen

Here's Rand's strategy for overcoming LinkedIn's link suppression:

• Make your comment valuable on its own. Don't just drop a naked link. Write a comment that builds naturally from your post and offers the next logical piece of information your audience needs.

• Treat the comment as a continuation of your content. If your post introduces a problem, your comment should start offering the solution with enough substance that people actually want to click to keep learning more.

• Have someone else drop the link. Another optoion is to get a colleague or team member to post the link from their profile. You could also use a personal profile if the post is on a brand page. LinkedIn seems less aggressive about filtering these.

• Front-load value in the comment itself. Include key takeaways, relevant stats, or actionable insights before the link so readers get something even if they don't click through.

Why It Matters

This shift forces social media marketers to prioritize on-platform value first, turning posts into genuine engagement magnets before funneling to sites.

The real lesson here isn't just about links—it's about adapting your content strategy to prioritize genuine value over algorithmic tricks. If you've been relying on the "link in comments" approach, it's time to test new tactics. Start making your comments substantive enough to stand alone, experiment with having teammates share your links, and track which approach drives better engagement for your specific audience.

The platforms will always change the rules. Your job is to keep providing value no matter what.

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