Blog
Welcome to our blog! Stay up-to-date on the latest news, trends, and insights from our team!
Joico x Warner Bros. — Turning a Movie Partnership Into a Shopping Journey
by Matthew Dooley | August 10, 2026
By intentionally sequencing creator storytelling, brand reinforcement, and retail activation, Joico transformed a movie partnership into measurable business impact.
We're Hiring: Paid Social Planner and Buyer
October 29, 2026
We're looking for an experienced Paid Social Planner and Buyer to own paid social for a set of client accounts, from the media plan and launch all the way to the results.
LinkedIn Creator Monetization: New Ways to Get Paid
October 27, 2026
LinkedIn's latest creator update adds ad revenue on video, paid 1:1 consultations, and a new creator dashboard. Here's what's included and how creators can start earning.
Bringing Olive Garden Home
by Matthew Dooley | October 26, 2026
Our partnership with The Marzetti Company generated ≈18M impressions and ≈70K paid social engagements for Olive Garden Zesty Italian Dressing.
Introducing the Creator Collective
by Matthew Dooley | October 6, 2026
We've launched the Creator Collective, our curated network of vetted local and regional creators.
"Muse" is Meta's Big Bet on the Agent AI Era
September 15, 2026
Meta just launched Muse, an AI agent that doesn't only answer questions but sends emails, books travel, and checks out your cart.
YouTube Changed What Counts as a View. Here's How to Keep Your Reports Honest.
August 29, 2026
As of August 2026, YouTube counts a view the instant a video starts playing, across every format. Here's what shifted, why your numbers will look inflated, and how to report them without losing anyone's trust.
We're Hiring: Content Editor & Creator
August 19, 2026
We're seeking a Social Media Content Creator to join our team. Our ideal candidate is actively creating social media content (personally or professionally) and has a passion for storytelling.
Your Social Posts Are Now a Measurable Google Search Channel
July 29, 2026
Google Search Console can finally show which search queries lead people to your social posts. Here's what changed in July and how creators can use it.
New Meta Creator Studio Wants to Every Creator's AI Sidekick
June 28, 2026
Facebook's reimagined Creator Studio is an AI-powered companion app for growing on the platform. Here's a breakdown of its tools, Meta's real motive, and how creators should play it.
Meta's Taking on Reddit: Meet "Forum"
May 28, 2026
The app leans heavily on AI question and answer features.
The Importance of Leveraging Diverse Creators
by Stella Crossty | April 10, 2026
Join Dooley Social Studio’s Stella Crossty and an inspirational panel of speakers to discuss the importance of leveraging diverse creators in your marketing strategy.
RIP Metaverse
March 24, 2026
Remember the simpler days when Mark Zuckerberg was so certain the metaverse was the future that he renamed his entire company after it?
BloomScroll Live: The Latest in Creator Marketing
by Stephany Mendia | March 18, 2026
In this free webinar, Dooley Social Studio’s Trends and Culture Lead, Stephany Mendia, will share why the days of "renting influence" are gone. She'll discuss how brands are partnering with creators to build authentic content and connections that cut through the noise.
What Are "Instants"? Meta's Latest Snapchat Clone Currently in Testing
February 22, 2026
Instants has hasn't gone public (yet) but is aimed at creating a new disappearing messages option for Instagram users.
Gold Star Spicy Chicken Sandwich — Turning Tradition Into Trial
by Matthew Dooley | February 10, 2026
31% increase in engagement rate; Significant increase in chicken sandwich sales YoY.
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Introducing: The Creator Collective
We've launched the Creator Collective, our curated network of vetted local and regional creators. Creators apply to join the Collective, and our team reviews every application. Once they're in, the relationship goes beyond one-off brand deals. Members get first access to paid opportunities, in-person meetups, virtual sessions with our team, and workshops built around what creators actually want to learn.
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