Threads, Meta’s microblogging platform, has just rolled out an exciting new feature for desktop users: an in-depth analytics dashboard.

This should be very helpful for those of you looking to build and fine-tune your Threads strategy.

The new dashboard includes metrics such as:

• Views (a newer metric Meta is now favoring, replacing impressions)

• Interactions (from followers and non-followers*)

• Followers (including growth details and some demographics data)

• Post Engagement (detailed data on replies, reposts, and quotes)

*Note: This could be very useful to help you understand how much of your content is viewed in the algorithm-driven “For You” feeds.

How to Get Started

The Insights feature is rolling out now and may not be available for your account yet. Once it is, you can find it by opening the menu in the bottom-left corner of the screen. You can even then Pin the Inishgts to your Threads Home tab.

Learn more on the Help website.

Why It Matters

The ability to access detailed performance data directly from your desktop not only saves time but also opens up new avenues for strategic content planning. Marketers can now make data-driven decisions with greater ease, which is crucial for improving engagement and growing brand presence on a platform that is still evolving.

Here are just a few ways you might want to start to use these metrics:

• Track overall views

• Monitor non-follower interactions

• Analyze follower demographics

• Optimize engagement by replicating tactics of your most successful posts