Meta recently launched Vibes, a video feed dedicated entirely to AI-generated videos.

The feature sits at the center of the Meta AI app (available on iOS and Android) and onte meta.ai website. Vibes lets users scroll through an endless stream of short-form AI videos created by other users and communities.

Similar to what you may have seen previously on OpenAI's Sora feed, users can browse the Vibes feed (previously known as Discover) to discover surreal clips of everything from fluffy mountain goats leaping through snow to ancient Egyptians taking selfies. The feed learns your preferences over time, becoming more personalized as you engage with content.

How Vibes Works

The creation process is straightforward. You can generate videos three ways:

1. Start from scratch with text prompts,

2. Work with existing content you already have, or

3. Remix videos you discover in the feed.

The remix feature is the most interesting - you can add new visuals, layer in music, and adjust styles to match your creative vision.

You can then (of course) share your creation to the Vibes feed, as a Reel, in a Story, or through a DM.

Why It Matters

Meta is making it easier for just about anyone to use AI to flex their imagination and create interesting content.

While competitors like OpenAI's Sora focus on high-quality standalone video generation, Meta is building AI creation directly into the social media ecosystem where people already spend their time.

While the cruising dogs and skipping mountain goats may seem silly, Meta's approach here could give them a significant edge over competitors in the AI video space.

Our recommendation:

• Start experimenting!

• Dream up unique UGC campaigns – think about how you could empower an audience to remix your original work.

• Keep an eye on Vibes to see if the concept takes off – and how often videos generated via Meta AI show up in Meta’s social feed.

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