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Social Strategies We Like: Solo Stove
January 16, 2021
This is the first post of a new feature in our blog in which we’ll occasionally highlight some of the awesome social media work we’ve seen out there in the world.
This month, we’re highlighting the great paid ads from Solo Stove.
Solo Stove Facebook Ads
Solo Stove does an awesome job showcasing their products through consistent, on-brand Facebook ads. They do a great job of weaving high-level brand messaging with specific features, too.
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The ads have a great combination of a few factors that ad up to a winning strategy:
Short, quick videos
Real people in real contexts
Multiple formats for one ad
Happy faces eliciting strong emotions
Follow them on Facebook or Insta for more, and check a few of the ads we’ve seen in the wild for yourself:
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Dooley Deep Dive Ep. 2: Social media strategies that turn awareness into sales
In this Dooley Deep Dive, our Associate Director of Media, Amy Hertsenberg, will share how top-of-funnel marketing can translate into conversions.
With these exact strategies, we've helped our clients achieve a 3x lift in purchase intent through awareness campaigns, and a 7% increase in sales and a 35x lift on Amazon through influencer marketing.
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