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Social Strategies We Like: Solo Stove
January 16, 2021
This is the first post of a new feature in our blog in which we’ll occasionally highlight some of the awesome social media work we’ve seen out there in the world.
This month, we’re highlighting the great paid ads from Solo Stove.
Solo Stove Facebook Ads
Solo Stove does an awesome job showcasing their products through consistent, on-brand Facebook ads. They do a great job of weaving high-level brand messaging with specific features, too.
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The ads have a great combination of a few factors that ad up to a winning strategy:
Short, quick videos
Real people in real contexts
Multiple formats for one ad
Happy faces eliciting strong emotions
Follow them on Facebook or Insta for more, and check a few of the ads we’ve seen in the wild for yourself:
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