Gold Star
Content Production + Social Strategy + Community Management
Follow Your Own Recipe
The Gold Star story began in 1964 when the Daoud brothers purchased Hamburger Heaven - a successful burger restaurant on the East side of Cincinnati. Today, Gold Star is all about finding your own Way. Want an amazing Cincinnati-style, 3-way made from never-frozen, small-batch chili? How about the best Classic Cheeseburger around? Everything on the menu is crave-worthy and designed to keep customers coming back for more!
Here’s how we’ve helped Gold Star connect with more people on social and drive traffic into their restaurants across the Cincinnati region.
Organic Strategy Development
We developed a full organic social strategy that covered everything from posting to analytics.
Defined: KPIs, audiences, and messaging
Prioritized: Platforms, formats
Created: Content plan
Key decisions included where to win, where to play, and how to utilize each platform and content type to successfully meet the team’s goals.
We also created a content strategy to specifically leverage the unique partnership with the Cincinnati Bengals. Our team focused on:
Driving pre-game rituals
Building momentum before the game
Amplifying game-day conversations
Celebrating Bengals wins
Custom Content Production
In order to make our strategy work, we knew that great content would be critical. To get things rolling (and keep them rolling over the long haul) we put a heavy emphasis on:
Repurposed b-roll footage
Low-fidelity production
Trending audios
Trends on Instagram and TikTok
Our strategy led to strong organic engagement and measurable overall success:
1.5K increase in followers on IG and TW in first 3 months (1.5K growth for each platform)
240% growth in impressions per post since the implementation of our strategy
Here is just a selection of some of the standout posts from our campaigns:
Amplifying Authentic Engagement
The Cincinnati chili-loving Butcher-Marshall family had recently decided to put their passion to the ultimate test: blind-tasting coneys from Gold Star and Skyline. The at-home coney battle featured all 8 kids and the parents did a great job capturing the magic in a fun video that they posted to Facebook. The video got over 60 comments.
The great news—almost everyone chose Gold Star!
Working with the team at Gold Star, we not only re-shared the video, but we also saw an opportunity to engage more deeply with this priceless moment of authentic excitement.
It turned out that the Butcher-Marshalls were soon to become a blended family, with a wedding coming up soon. To celebrate the occasion, Gold Star chipped in a Coney and Way Bar for their reception. The surprise was shared in a video posted to social, and the reaction was fantastic.
The touching story earned tons of engagement—outpacing most of the brand’s recent original content. We’re confident that it strengthened customer loyalty and attracted new customers.
It looks like wedding guests enjoyed the coneys and ways, too. 😉
