Better Natured
6x Higher CTRs on TikTok & 460K Clicks to site
Overview
Better Natured aimed to enhance brand awareness and guide consumers toward purchasing their products. They sought an effective full-funnel strategy to engage potential customers and drive traffic to a priority retailer's website.
Strategy
We implemented a dual-platform approach:
>> Collaborated with high-reach influencers to create engaging content, boosting brand visibility and interest.
>> Deployed targeted campaigns to drive customers closer to conversion.
Results
6x Higher CTRs on TikTok: Surpassed typical awareness campaign benchmarks.
35% Lower CPC: Achieved cost efficiencies compared to industry standards.
2x Higher CTRs in Lower-Funnel Campaigns: Exceeded expectations in driving consumer action.
460K Clicks to site: Directed a substantial number of potential customers to the point of purchase.
New Audience Acquisition: Expanded priority retailer's customer base with new visitors.
Services
- Strategy
- Media
- Community - Influencer Partnerships
- Analytics
- Content - Influencer and User-Generated Content
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Cincinnati, OH 45209