Better Natured
6x Higher CTRs on TikTok & 460K Clicks to site
Overview
Better Natured aimed to enhance brand awareness and guide consumers toward purchasing their products. They sought an effective full-funnel strategy to engage potential customers and drive traffic to a priority retailer's website.
Strategy
We implemented a dual-platform approach:
>> Collaborated with high-reach influencers to create engaging content, boosting brand visibility and interest.
>> Deployed targeted campaigns to drive customers closer to conversion.
Results
6x Higher CTRs on TikTok: Surpassed typical awareness campaign benchmarks.
35% Lower CPC: Achieved cost efficiencies compared to industry standards.
2x Higher CTRs in Lower-Funnel Campaigns: Exceeded expectations in driving consumer action.
460K Clicks to site: Directed a substantial number of potential customers to the point of purchase.
New Audience Acquisition: Expanded priority retailer's customer base with new visitors.
Services
- Strategy
- Media
- Community - Influencer Partnerships
- Analytics
- Content - Influencer and User-Generated Content
What's New?
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Introducing: The Creator Collective
We've launched the Creator Collective, our curated network of vetted local and regional creators. Creators apply to join the Collective, and our team reviews every application. Once they're in, the relationship goes beyond one-off brand deals. Members get first access to paid opportunities, in-person meetups, virtual sessions with our team, and workshops built around what creators actually want to learn.
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Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209