Better Natured
6x Higher CTRs on TikTok & 460K Clicks to site
Overview
Better Natured aimed to enhance brand awareness and guide consumers toward purchasing their products. They sought an effective full-funnel strategy to engage potential customers and drive traffic to a priority retailer's website.
Strategy
We implemented a dual-platform approach:
>> Collaborated with high-reach influencers to create engaging content, boosting brand visibility and interest.
>> Deployed targeted campaigns to drive customers closer to conversion.
Results
6x Higher CTRs on TikTok: Surpassed typical awareness campaign benchmarks.
35% Lower CPC: Achieved cost efficiencies compared to industry standards.
2x Higher CTRs in Lower-Funnel Campaigns: Exceeded expectations in driving consumer action.
460K Clicks to site: Directed a substantial number of potential customers to the point of purchase.
New Audience Acquisition: Expanded priority retailer's customer base with new visitors.
Services
- Strategy
- Media
- Community - Influencer Partnerships
- Analytics
- Content - Influencer and User-Generated Content
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Dooley Deep Dive Ep. 2: Social media strategies that turn awareness into sales
In this Dooley Deep Dive, our Associate Director of Media, Amy Hertsenberg, will share how top-of-funnel marketing can translate into conversions.
With these exact strategies, we've helped our clients achieve a 3x lift in purchase intent through awareness campaigns, and a 7% increase in sales and a 35x lift on Amazon through influencer marketing.
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Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209