Zotos
Biotera TikTok Campaign
Overview
Biotera is a national, clinically tested haircare brand that focuses on preserving the balance of the scalp's microbiome. They wanted to drive awareness of their scalp-friendly hair care products leveraging their existing community of creators.
We crafted a multi-phase content strategy that strategically leveraged TikTok creator content to drive mass awareness, followed by a retargeting campaign leveraging their resident trichologist and hair care expert.
Services
- Strategy - Audience Research
- Strategy - Competitive Analysis
- Strategy - Goal Setting
- Media - Campaign Planning & Buying
- Media - Creative Optimization
- Content - Influencer and User-Generated Content
- Analytics - Performance Tracking and Reporting
We surrounded the campaign with an effective paid media budget. Each stage of the campaign successfully exceeded benchmarks and targeted the brand's key audience effectively, achieving above average video watch times, significant clicks to the brand and key retailers websites.
“180% more clicks than benchmark, 6.5x more video views vs. benchmark and 6x higher watchtime vs. benchmark.”
Stephany Mendia, Senior Strategist
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Join us live for our last webinar of 2025 on December 9th at 12 PM EST.
In this free webinar, Dooley Social Studio’s Trends and Culture Lead, Stephany Mendia, will unpack the biggest shifts in social we saw throughout 2025 - and break down what trends, behaviors, and creative strategies will matter most as we move into 2026.
Sign-up to our Newsletter
Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209