Zotos
Biotera TikTok Campaign
Overview
Biotera is a national, clinically tested haircare brand that focuses on preserving the balance of the scalp's microbiome. They wanted to drive awareness of their scalp-friendly hair care products leveraging their existing community of creators.
We crafted a multi-phase content strategy that strategically leveraged TikTok creator content to drive mass awareness, followed by a retargeting campaign leveraging their resident trichologist and hair care expert.
Services
- Strategy - Audience Research
- Strategy - Competitive Analysis
- Strategy - Goal Setting
- Media - Campaign Planning & Buying
- Media - Creative Optimization
- Content - Influencer and User-Generated Content
- Analytics - Performance Tracking and Reporting
We surrounded the campaign with an effective paid media budget. Each stage of the campaign successfully exceeded benchmarks and targeted the brand's key audience effectively, achieving above average video watch times, significant clicks to the brand and key retailers websites.
“180% more clicks than benchmark, 6.5x more video views vs. benchmark and 6x higher watchtime vs. benchmark.”
Stephany Mendia, Senior Strategist
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Introducing: The Creator Collective
We've launched the Creator Collective, our curated network of vetted local and regional creators. Creators apply to join the Collective, and our team reviews every application. Once they're in, the relationship goes beyond one-off brand deals. Members get first access to paid opportunities, in-person meetups, virtual sessions with our team, and workshops built around what creators actually want to learn.
Sign-up to our Newsletter
Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209