Client Shoutout: Carabello Coffee

This month we’re highlighting an awesome partnership with Carabello Coffee, a specialty coffee shop in Newport, KY with a mission we love:

“We promise to ethically source exceptional coffees, roast them with care, put our heart and soul into every drink we prepare for you; that fund works of compassion globally and locally.”

The Dooley team recently hosted a workshop with Carabello that was 100% focused on building a paid social campaign for the holiday season (Nov-Jan). In advance, we interviewed several consumers about their motivations for buying online and brought those insights into the half-day planning session. We also leveraged Facebook's Ads Library to see what other brands in their space are advertising.

The day was a huge success!

Stay tuned to your feeds (and Stories) for ads from Carabello promoting their subscriptions and gifting options!