Twitter gives their ad creator a facelift
Twitter wants you to spend lots of money on Twitter ads. So in recent days, they have made progress in terms of simplifying the process of creating ads. Now, it’s all a little more user-friendly.
Behind the scenes, this has meant a total rebuild of Twitter’s ad platform architecture.
On the front-end, the main improvement has been to the Tweet Composer (the ad creation tool on Twitter). Updates there include:
A more intuitive layout and design
Real-time previews of your tweet for desktop + mobile
Tweet duplication tool for bigger campaigns
This is what the new tweet composer looks like: pic.twitter.com/VTzQX3i3sM
— Matt Navarra (@MattNavarra) October 21, 2020
Relatedly, an additional update includes a new and improved Carousel ad offering. Similar to carousel ads you are probably used to on platforms like Facebook, Twitter’s carousels offer:
2 to 6 horizontally swipeable images or videos
Edge-to-edge display
Available for all campaign types
Media attachments follow the same creative specifications as our other ad formats
New reporting features, such as swipes within the ad and breakdowns of the performance of individual cards.
Why it matters
Twitter investing in an improved advertising offering is a sign that they want to grow their ability to drive revenue as a company. Twitter has always been behind competitor Facebook in terms of making buying ads easy for nearly all users. These steps may help catch Twitter up and bring new customers to the site.
These are also new opportunities to improve our effectiveness as social marketers. Effective carousel ads have been shown increase the ROI of social ads. In their announcement Twitter said that carousels led to a ~15% increase in click-through rate to websites and a ~24% increase in installs per impression for App campaigns, on average.
Related News
This month, we’ve also got you covered on these important social media news items:
More noteworthy news items from this month:
Pinterest launches new tools for product optimization (Pinterest news)
Introducing Snap Connect: Specialized Courses Taught by Snapchat Experts (Snapchat Business)
5 new features for better watching on YouTube (YouTube blog
New Pinterest iOS home screen widget for daily inspiration (Pinterest news)
New ‘Neighborhood Sponsorships’ on Nextdoor (Nextdoor business)
Twitter's Working on New Warnings for Likes of Tweets Which Include Disputed Claims (SocialMediaToday)
TikTok announces agreement with Sony Music Entertainment (TikTok blog)
Introducing Facebook Elevate: Resources for Black and Latinx and Hispanic-Owned Businesses (FB Business Blog)
Facebook Shares New Insights into Evolving Consumer Behaviors Amid COVID-19 (SocialMediaToday)
Twitter Labeled Some 300,000 Tweets for Violating Its Civic Integrity Policy (Adweek)
Facebook Tests New Options to Add Motion Effects to Still Images in Feed (SocialMediaToday)
Here’s how Facebook’s new ‘motion effects’ feature for photo posts works... pic.twitter.com/FHqpOBbhsO
— Matt Navarra (@MattNavarra) October 28, 2020
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