DMs are coming to Clubhouse
If you’ve ever wanted to connect with a speaker or audience member in a Clubhouse room, the app’s lack of a chat/messaging feature becomes apparent fast. Until now, you’ve been forced to go to those users’ Twitter or Instagram pages to make any non-audio connections.
That’s all changing with the announcement of a built-in chatting feature called Backchannel. The Backchannel feature includes:
One-on-one messaging
Group chats
A second inbox for “Requests” from users you don’t follow
Ability to send links (but not images or videos, for now)
You can find Backchannel by tapping the airplane icon ✈️ on the bottom right of the app home screen, inside of rooms, or on a user’s profile. You can also block and report users who you don’t want messages from.
My hat? Tipped
— Clubhouse (@Clubhouse) July 14, 2021
My mic? Flashed
My messaging? Direct.
After we unintentionally leaked their feature 5 times, here's our beloved engineering team introducing the new Clubhouse Backchannel 🥰 pic.twitter.com/3bPHeGxQaZ
Why it matters
This has been a key missing feature, so the addition of DMs begins a new chapter in the ongoing “Social Audio” war between Clubhouse, Twitter, and (perhaps to a lesser extent) Facebook. By including the ability to network within its own app, Clubhouse may soon be less reliant on off-app functionality.
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How to create a Group Session on Spotify (Mashable)
Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity (Social Media Today)
Instagram is Testing a TikTok-Like Vertical Feed Presentation for Explore (Social Media Today)
Twitter testing a new profile Shop Module (Twitter blog)
Facebook introducing a “Guidance Navigator” for creating better ad creative (FB blog)
Facebook Is Changing How Advertisers Can Reach Young People (FB blog)
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Stories & Analysis
Facebook Establishes New Metaverse Project Group as it Focuses on the Next Connectivity Shift (Social Media Today)
Social-Media Manager, the Most Millennial Job, Comes of Age (WSJ)
New studies quantify TikTok's growing impact on culture and music (TikTok blog)
As Instagram, Facebook costs surge, where next? (Vogue Business)
How addicted are people to social media? (Washington Post)
Disinformation for Hire, a Shadow Industry, Is Quietly Booming (NYTimes)
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