Dooley Deep Dive Ep. 3: Black Friday is a social moment, not a sale
by Lindsay Lush | November 14, 2025
It's that time of the year again. Our feeds are filling up with the same thing: 50% off promos, BOGO deals, and urgency telling you to buy right now or miss the “best deal of the year.”
Sure, discounts can work. But when every brand is yelling the same message, it all starts to blend together. The brands that truly break through?
They’re the ones who strike the perfect balance between promotion and emotion. When done right, your efforts during this time can have a lasting impact.
Join Lindsay Lush, Dooley's Associate Director of Strategy, to uncover the top three tips to stand out and win this Black Friday Season and beyond.
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