Instagram is rolling out a new Direct Message (DM) scheduling feature, providing users with the ability to plan and send messages at specific times.

This update builds on Instagram’s suite of scheduling tools, which already include the ability to schedule posts and Stories. The DM scheduling feature works similarly, but its focus on real-time conversations brings new opportunities for efficiency and strategic communication.

To schedule* a DM:

1. Open a chat where you want to send a message.

2. Compose your message as usual.

3. Hold down the send button, which will prompt the scheduling interface.

4. Select your preferred date and time for the message to be sent.

5. After scheduling, a confirmation will appear in the chat, and you can manage or schedule additional messages.

*Social Media commentator Lindsey Gamble noticed the feature and notes that IG is currently rolling this out to select users. Be sure to keep an eye out for this handy tool in your account!

Why It Matters

With the rise of creator-driven collaborations and direct-to-consumer strategies, the ability to schedule DMs is a natural evolution, following the trend of Instagram becoming a space for deeper, more targeted interactions.

This functionality could be particularly valuable for users managing brand accounts, creators coordinating with their audience, or marketers engaging in outreach. By aligning messages with recipient activity patterns or time zones, DM scheduling helps ensure messages land at the most opportune times.

As DMs continue to be a key driver of interaction on Instagram, mastering this scheduling feature could become essential for making the most of your time on the platform.