More Than a Post: Turn Creator Content into Campaign Fuel
by Amy Hertsenberg | June 12, 2025
Great content deserves great distribution—but paid media shouldn't feel like a gamble.
In this session, Amy Hertsenberg, Paid Media Director at Dooley Social Studio, will show you how to turn creator content into high-performing campaigns. Whether you're sponsoring influencer content, licensing UGC, or planning your next product launch, you'll leave with clear, actionable strategies to amplify your efforts with confidence.
You'll learn:
How to align the creator content with your campaign goals
How to blend organic and paid tactics for greater impact
What brands & creators need from each other to make paid work
How to evaluate success beyond likes and views
This isn't about throwing money at a post. It's about turning good content into better results—for both sides.
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Dooley Deep Dive Ep. 2: Social media strategies that turn awareness into sales
In this Dooley Deep Dive, our Associate Director of Media, Amy Hertsenberg, will share how top-of-funnel marketing can translate into conversions.
With these exact strategies, we've helped our clients achieve a 3x lift in purchase intent through awareness campaigns, and a 7% increase in sales and a 35x lift on Amazon through influencer marketing.
Sign-up to our Newsletter
Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209