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There’s a new way to tap into short-form video on Instagram with Reel Replies.

You can now reply to comments with Reels and the comment will pop up as a sticker.

As you can see in the video below, when you reply to a comment on any post, you’ll now have the option to turn that comment into sticker that you can send to the commentor. Just tap on the blue Reels button to create a video reply. Pretty cool!

On Instagram You can now reply to comments with a Reels pic.twitter.com/HJNnvxw2Gt

— The BKH 🤳🏾 (@thebkh) December 10, 2021

Why it Matters

Social Media Today put it best:

“It’s another way to help Instagram boost engagement, while also leaning into the short-form video trend. It’s also, unsurprisingly, almost identical to the same feature that TikTok added in June last year.”

The article also points out that Reels is now “the primary driver of engagement growth” on the platform according to Meta’s most recent earnings report. So this enhancement of Reels engagement could be a great way to empower brands and creators to hone in on this feature as a way to build their communities and audiences.

Do you think you can use this new tool for your Instagram stragegy?

Related Social Media News

Check out our latest social media updates below, or view all posts.

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Instagram is Developing a Private, Shared Reels Feed for Friends

Here are a few more shareworthy items we’ve been reading this month…

Channel Updates & News:

• TikTok is Getting Into the Restaurant Business in 2022 (Bloomberg)

• 2022 Twitter planner (Twitter for Business)

• YouTube Looks to Highlight Places Mentioned in Videos, Adds 'Collections' to Help Sort Subscriptions (Social Media Today)

• Snap launches Story Studio, a standalone video editing app for mobile - The Verge (The Verge)

• Update: Creator Mode now offers access to LinkedIn Live and Newsletters (LinkedIn blog)

• An AI tool to animate children’s drawings (Facebook Tech Blog)

• Introducing 523: the Snap Content Accelerator Program (Snap newsroom)

• You can now follow topics on Clubhouse (Clubhouse blog)

• LinkedIn's new app to help professionals in China find jobs (LinkedIn blog)

• Twitter Adds Auto Captions for All Video Uploads in Tweets (Social Media Today)

Stories & Analysis

• New Twitter CEO wants the company to move faster (The Verge)

• Twitter acquires Quill, a would-be Slack rival; team will work on DMs as Quill shuts down (Tech Crunch)

• TikTok Tests New Desktop Live-Streaming App, Focused on Gaming Streamers (Social Media Today)

• Instagram's Coming Chronological Feed May Not Work How You Expect (Social Media Today)

• Pinterest Acquires Video Creation and Editing App Vochi (AdWeek)

• Creators changing the game with longer videos on TikTok (TikTok newsroom)

• How the Copycats Came for Clubhouse (NYTimes)

Looking for More Social Media Help?

The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.

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