We’re growing at Dooley! Would you - or someone you know - be a good fit?

Job Title: Paid Social Planner and Buyer

Reports to: Director of Paid Media

Location: Cincinnati, OH preferred. Remote candidates welcome!

Start Date: ASAP

WHO WE ARE

Dooley Social Studio helps brands find their rhythm on social. Many brands are either stuck moving too slowly with big creative ideas or moving fast without a clear plan. Dooley bridges that gap through an award-winning approach that combines strategy, creative, content, paid media, and creator partnerships into one complete social system. We work with brands like Marzetti, Joico, Gold Star, and The Christ Hospital to show up consistently and meaningfully, pairing big ideas with the daily execution and optimization needed to drive real impact.

Our team members thrive in a supportive environment that emphasizes work-life balance, professional growth, and mental wellness. Perks include extended paid maternity leave, a profit-sharing model, and regular recognition for outstanding work. The collaborative culture is driven by six core values, including embracing hope, and the team is passionate about innovation and building lasting client relationships. Dooley has also been recognized as a Best Places to Work finalist for four consecutive years.

WHO YOU ARE

We're looking for an experienced Paid Social Planner and Buyer to own paid social for a set of client accounts, from the media plan and launch all the way to the results. You've spent a few years planning and buying across Meta, TikTok, YouTube and other platforms, and you're ready to be the go-to paid expert for your clients. You love building a smart plan, but you're just as happy in Ads Manager making it work.

You're a true team player who is proactive, has a positive attitude, is super curious, and meets the following requirements:

• 3 to 5 years of hands-on paid social experience, ideally at an agency managing several clients at once

• Experience both planning and buying: you've built media plans and launched and optimized the campaigns yourself

• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, plus comfort with other platforms like Pinterest, Snapchat, YouTube and LinkedIn

• Experience running creator and influencer content as paid (Spark Ads, partnership ads, whitelisting)

• Comfortable managing budgets, pacing to a monthly number and explaining spend clearly

• Solid grasp of awareness, engagement and conversion objectives and the metrics that go with each (CPM, frequency, CTR, CPA, ROAS)

• Confidence presenting results and recommendations to clients

• Excellent project management and communication skills, with the ability to juggle multiple accounts and shifting priorities

• High level of attention to detail, with a habit of double-checking before you hit publish

• Curious about AI tools and how they can speed up planning, reporting and analysis

• Proficient in Excel or Google Sheets

• Bonus: TikTok Shop, Amazon or retail media experience; market-level tests or brand lift studies; Meta or Google certifications

WHAT YOU'LL DO

As our Paid Social Planner and Buyer, you'll work closely with the Director of Paid Media, account managers and the creative team to plan and run paid programs that routinely impress and excite clients. Here's what your day-to-day duties might entail:

• Own paid social for your client accounts, understanding each client's goals, KPIs and overall strategy

• Build annual, quarterly and monthly campaign media plans, including audiences, channel mix, budget splits, flighting and estimated results

• Allocate budgets across promotions, product launches, evergreen content and influencer programs

• Launch and manage campaigns across Meta, TikTok, and other platforms, including building audiences, setting budgets and schedules, and uploading creative

• Run boosted organic, creator and paid partnership content alongside brand campaigns

• Monitor pacing and performance and shift budget, audiences and creative to hit goals

• Follow our QA process on every launch so audiences, creative, budgets and tracking are checked before anything goes live

• Keep pacing docs and budget trackers current and reconcile spend for billing

• Write weekly and monthly performance updates that explain what happened and what we'll do next

• Lead the paid conversation in client meetings and answer day-to-day paid questions

• Share creative insights with the content team so posts are built to perform in paid

• Bring test-and-learn ideas and industry trends to your accounts

WHAT WE PROVIDE

As an employee at Dooley, you will have the ability to work for a growing studio in a thriving industry, and the opportunity to advance in your career.

You will also benefit from:

• Competitive base salary (commensurate with experience/qualifications)

• Bonus opportunities through our profit-sharing plan

• 401K matching

• Comprehensive health plan: Medical/Dental/Vision, ST Disability, Life Insurance

• Parental leave

• Unlimited PTO

• Flexible work schedule

• Hybrid work arrangement: 2 days in-office, 3 days remote

• Company-provided laptop

• Learning & development opportunities

• Business casual dress code

• An overwhelming amount of SWAG :)

INTERESTED?

To begin a rewarding career with our growing organization, apply now!

Submit your updated resume + cover letter to amy@dooleysocial.studio and CC matthew@dooleysocial.studio. Bonus points if you follow us on social!