Joico
KBOND20 x Inner Joi New Product Launch
Overview
Joico is a global haircare brand that focuses on returning hair to its strongest, shiniest, healthiest state. In preparation for new product launches, they needed an innovative approach to drive mass awareness.
We focused our strategy on generating winning TikTok creative paired with a custom paid media strategy. We vetted hundreds of creators, developed creative briefs, managed creative revisions and approvals, and led the planning and execution of the paid media budget.
Services
- Strategy - Goal Setting
- Media - Campaign Planning & Buying
- Media - Budget Management
- Content - Influencer and User-Generated Content
- Content - Graphic Design and Static Content
- Analytics - Audience Insights and Trend Analysis
- Analytics - Performance Tracking and Reporting
“3x average watch time vs. benchmarks, 70M video views across creators with 14M followers.”
Lindsay Lush, Associate Director of Strategy
What's New?
We're always up to something exciting at Dooley Social Studio. Check back here regularly for our latest news, insights, and happenings. From industry trends to company updates, we've got plenty to share. Don't miss out on what's new in our world!
Dooley Deep Dive Ep. 2: Social media strategies that turn awareness into sales
In this Dooley Deep Dive, our Associate Director of Media, Amy Hertsenberg, will share how top-of-funnel marketing can translate into conversions.
With these exact strategies, we've helped our clients achieve a 3x lift in purchase intent through awareness campaigns, and a 7% increase in sales and a 35x lift on Amazon through influencer marketing.
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Formerly Dooley Media
2872 Wasson Road
Cincinnati, OH 45209