Joico KBOND20 x Inner Joi
New Product Launch
Overview
Joico is a global haircare brand that focuses on returning hair to its strongest, shiniest, healthiest state.
In preparation for the KBOND20 x Inner Joi new product launch, they needed an innovative approach to drive mass awareness.
We focused our strategy on generating winning TikTok creative paired with a custom paid media strategy.
Services
- Strategy - Goal Setting
- Media - Campaign Planning & Buying
- Media - Budget Management
- Content - Influencer and User-Generated Content
- Content - Graphic Design and Static Content
- Analytics - Audience Insights and Trend Analysis
- Analytics - Performance Tracking and Reporting
“The campaign generated 70M views across a creator network of 14M followers, while securing 3x the average watch time versus platform benchmarks.”
Lindsay Lush, Associate Director of Strategy
The Dooley Team supported Joico in:
Vetting hundreds of creators (like @madelineaford shown here in a piece of content from the campaign)
Developing creative briefs
Managing creative revisions and approvals
Leading the planning and execution of the paid media budget
impressions
clicks
views
average watch time
What's New?
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BloomScroll Live: The Latest in Creator Marketing
In this free webinar, Dooley Social Studio’s Trends and Culture Lead, Stephany Mendia, will share why the days of "renting influence" are gone. She'll discuss how brands are partnering with creators to build authentic content and connections that cut through the noise.
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Cincinnati, OH 45209