Overview
The Christ Hospital Health Network is the #1 hospital in the Cincinnati region for the tenth year in a row, as ranked by U.S. News & World Report. They recently partnered with a local NFL football player in a continued effort to do #EverythingItTakes for the community to thrive.
Their marketing team was preparing for a TV shoot but also needed to identify opportunities to capitalize on social media. The challenge was to develop and produce ideas that could be filmed during short breaks of the commercial shoot.
We leaned into the main campaign idea to generate 40+ social ideas, develop the brief, and coordinate our production schedule with the commercial film crew. We produced over 20 reels that took less than 15 minutes to film per Reel, and have garnered significant organic impressions across FB/IG.
Services
“40+ social ideas generated, 20+ reels produced and 15 minute or less filming time per idea.”
Stephany Mendia, Senior Strategist
Our work with The Christ Hospital featuring Sam Hubbard took home an 2025 Aster Award for excellence in healthcare marketing.
This win wasn’t about big budgets or flashy production—it was about partnership, creativity, and social-first thinking. While the client was filming a commercial, we saw an opportunity to elevate the moment by building a surround-sound strategy: fast-moving content, custom social cutdowns, and storytelling designed for scrolls, not screens.
The result? A campaign that reached the right people, in the right places—and now, earned national recognition.
“Everything it Takes!”
📸 Lauren Meisberger
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